Coke ka nasha 27/05/2009
 

Actually nobody around me is quite able to understand exactly why I am so excited about Coke Studio. Harumph. It is NOT a rave party destination. And yes, it could have been worded better.
Anyway, Coke studio translation: In a studio setting in Pakistan, musicians from various backgrounds (pop, soft rock, eastern classical) jam together live. This is then telecast. The entire exercise is sponsored by Coca Cola and hence the name. Brainchild of Rohail Hyatt, a former band member of Vital Signs, Coke studio was a big hit in its first season. It saw folksy strains, western rhythms, eastern alaaps (as the website mentions in solemn political correctness) all meshing together with mind-blowing results. You have to hear it to believe it. (www.cokestudio.com.pk). Now it’s back for a much-anticipated second season and yes, I am getting back to explaining why I am so excited.
Apart from the obvious reason of Atif Aslam jamming with classical musician Riaz Ali Khan this season (I CANNOT wait to see Atif in the studio) the other big reason is I just love to see my favourite singers sing.
And if you have ever seen great artistes performing in the studio (their very hearth so to speak), I don’t have to tell you what kind of an immensely sensual experience it is. I have very grainy memories of flautist Vijay Raghav Rao composing in our studio way back and all I remember today is a lot of people crowding around him admiringly after a recording, masala dosa packets lying around and a strangely serene smile leaking out of his rippled face. Come to think of it, I don’t even remember if this memory is true or garbled.
What I do remember clearly is watching a recording of Rafi singing in a studio. I even remember when it was telecast — just before ‘Filmfare Awards Live’ in 1992. Rafi has one of the most endearing smiles for a musician and astonishingly, this smile was constant throughout the 10 or so minutes of the recording they showed. Try and smile that genuine smile, (while singing a half-alaap perhaps) in Rafi’s vocal range!
Then there is or rather was the young Ravi Shankar. His mischievous eyes dart here and there, just like those magical hands and he has the grin of a filmstar who knows he is terribly good looking and audiences are lapping up his charm :) I am sure he felt like that as well. Balamurali Krishna was what you would call the Dravidian version of Ravi Shankar. He too darted around, not just with his eyes but with his entire well-dressed, well-fed self; looking up and down, left and right and everywhere else for inspiration/admiration.
Now that Coke studio is set to air, I am left wondering what today’s star singers/musicians would look like in the throes of performing pleasure. Does Yesudas do those fluttery quick hand movements in the studio as well?  Does Amjad Ali Khan squeeze his entire face while playing, as always? Does Sonu Nigam close his eyes while singing those excruciatingly emotional lines? (Aside: For onlookers’ sake, let’s hope Kumar Sanu does close his when he ‘sings’.) 
Why the hell is Coca Cola not thinking of a Coke studio in India?? How would it be if SPB jammed with, say, Amjad Ali Khan’s sons? Or Rakesh Chaurasia is paired with Kailash Kher? Mohit Chauhan with Yesudas? Brighter ideas anyone?

 


Comments

ujwala
27/05/2009 04:50

Interesting! Need to read up more on this one.

Reply
srinath
27/05/2009 06:07

I am told S Janaki always had the
robotic expression (or expressionless!)
irrespective of whether she was singing a
'Chali Chali taalenu Eee chaliya' or
'Indu enage Govida'. What you remeber
about Pt Vijay Raghav Rao, I presume, is
not his music compositions, but masala
dosas, for which you probably did not have access to!!

Reply
Ankit
28/05/2009 00:04

Hmmmmmm sounds really very very intresting, let me check it out :D

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Ashwin
31/05/2009 08:24

Here are a few factors why Coke Studio might not happen in India:
1) India is a big country, with many world class companies that can sponsor music fests.
2) Coke is a known brand in India, which is more westernised than Pakistan.
3) Pakistani musicians have more talent than Indian counterparts, who fizzle after their 15 minutes of fame. Where is Baba Sehgal, Daler Mehndi or Anamika? I still remember Nazia and Zoheb Hassan, Nusrat Fateh Ali Khan, The Strings, Junoon or EP. The bands might not exist, but I still desperately hunt for their songs on Youtube or Google, which I would not for any Indian Pop artist.

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Wajahat
27/07/2009 22:29

The factors behind coke stdio not in india is the difference between indian and pakistani music style. In india film music is more popular, and film music always has some limitations due to its needs. On the other hand in pakistan pop and rock bands are free to do their style of work. i wld say the more music is raw the more better it i… I can myself sing a song sung by junoon or noori… or any old song.. but tell me can i sing an A R Rahman song… be it jai ho… it will sound hopeless without the music and all… that is where simple and raw music take over…
complicating it is like … you been given plastic to eat for dinner. Pakistani music is more row, you can do experiments with guitar and other things in live show. Thats wht i think.

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Sheetal link
01/05/2010 23:57

Exciting, isn't it? So happy to have found this treasure trove, and also to meet someone who's as taken with the music as I am :)

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Murtaza
05/08/2010 21:35

I personally agree with wajahat. As Pakistani I love A R Rehman, but AR Rehman once said in an interview that he only listens to Pakistani music. Actually Indian film music is pretty much commercial and even in pakistan commercial music is on the boom. But you have to find out who is the man behind CokeStudio its Rohail Hayat one of the member of Vital signs band one of their band member was also Junoon band's Salman Ahmed. Also the man who introduced Vital Signs on the TV was the very creative and out of the box thinking director Shoaib Mansoor also the director of critically acclaimed film Khudda Kay Leay a part from huge tv success such as fifty fifty and unkahi
These guys always loved to do unusual they have never believed in quantity, they were never hungry for fame infact they try to shy away from it. The good thing is in Pakistan there are people who believe in creative thinking so cokestudio is alive and rocking

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ray ban link
05/05/2011 02:35

read the post ,you can know more .perhaps you can know the important

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